" Interiors are one aspect of a brand-building strategy to revitalise (the airline's) relationship with its customers" trumpets a headline in the house magazine of a large legacy airline.
How about just being nice to them for another? Things like genuinely smiling, handing rather than just slinging out "refreshments" and a few things like that? And a bit less chat between each other and a bit more with said customers/passengers ? And to wrap it up , a cheery "goodbye" at the end rather than an absence which says " You've had your flight. Now ...off"?
Worth thinking about.